We Are

We are retail and wholesale experts passionate about creating innovative ecommerce solutions to scale our clients’ business. We conceptualize inspired and brand-friendly websites, powerful direct response tactics and ingenious marketing methods. Utilizing proven strategies, we help our clients reach audiences and boost conversions, enhancing growth, brand positioning, and profitability.

Our Approach

Whatever your story is, let us help you tell it. Our team of creative specialists has launched over 75 ecommerce sites. We strive to understand your brand and target customers in order to create an engaging direct to consumer experience. Our brand strategies will increase your online awareness and positioning. The end result — increased sales.

With Commerce12, you’re not just getting a service — you’re gaining a strategic partner.


Adam Hanin


A successful and well respected entrepreneur, Adam Hanin founded and served as CEO of several multimillion-dollar start-ups concentrated in the ecommerce space. He devotes a contagious energy to all of his ventures, the latest of which is Commerce12.

Kat Gamao Creative Specialist

April Eichenberg Creative Specialist

Andrea Fridley Creative Specialist

Rosalie Butler Creative Specialist

Jen Lacasse Chief Operating Officer

Rohit Gupta Lead Technical Director

Hannah Magallanes Director of Client Services

Maureen Borodsi Lead Stylist and Social Manager

Nick Borodsi Head of Studio

Diana Guzman Fulfillment Operations

Ilene Hanin Fulfillment Operations and Quality Control

Monica Troutner Fulfillment Operations

Samantha Molyneaux Digital Marketing Manager

Jonathan Tipton Chief Financial Officer

Nick Lacasse Email Deployment Manager & Quality Assurance Specialist

Lauren Zavaleta Director of Business Development

Plina Nguyen Account Coordinator