Text messaging isn't just a convenient way to chat with family and friends. It's also a powerful mobile marketing tool for businesses.
What Is SMS Marketing?
SMS marketing is all about sending valuable text messages to qualified leads on a regular basis. These messages can include:
- Updates on orders
- Personal messages
- Information on current events
- Other types of communication
The Benefits of SMS Marketing
Effective SMS marketing has quickly emerged as one of the most cost-efficient and successful ways to increase customer engagement and generate qualified leads. There are many benefits of SMS marketing, but some of them include:
SMS marketing allows your business to connect directly with your loyal customers and leads on their personal devices. Once your business has permission to send text messages to their personal devices, you’ll have an intimate way to nurture real-time conversations with your customers.
As with any marketing campaign, the more data you have on your customers and leads, the more effective your campaign will be. Your SMS marketing campaigns can be customized by targeting people based on geography, preferences, etc. Reaching a particular audience in real-time allows your messages to cultivate more meaningful connections and interactions with qualified leads.
Simplicity and Low-Cost
SMS marketing provides your business with a low-cost and straightforward way to connect with your customers. Using communication that adds value to your customer base is the key to an effective SMS marketing campaign. Brief messages featuring relevant content and calls to action help move potential leads through your sales funnel quickly.
Most SMS marketing services use platforms that provide measurable and trackable results. Similar to many email marketing platforms, you can manage your SMS marketing campaigns directly from your service provider’s dashboard.