- Utilize your email list.
It’s important to have a strong email marketing strategy. Collect as many email addresses as you can — customers, prospective customers, people interested in your events, etc. It is a good idea to consider offering a promotion to those on your email list, or even a referral discount to encourage customers to share your site with friends and family.
Email continues to be one of the most effective marketing tools in the ecommerce industry, so be sure to keep collecting email addresses on your site. You can use pop-up boxes to prompt users to enter their email addresses in return for a small promotion, like 15% off their first purchase, or free shipping.
- Boost your organic social presence.
It is important to boost your digital engagement in the ecommerce industry. Make sure the brand's social accounts are stocked with professional product images and engaging videos.Ot her great ways to leverage social media are hosting giveaways, working with bloggers who are active in your niche and using appropriate hashtags.
- Optimize your site for SEO.
Search engine optimization encompasses many things. Here are a few things to keep in mind if you’re just starting out. Pay attention to product titles and descriptions, images, any blogs or other content you might have. You want to make sure that content naturally uses language your customers might use when searching for related products.
- Google Ads.
Using Google Ads for search engine marketing gives you an opportunity to bid on keywords, so that you can show up first in search engine results pages. Search engine marketing is a great way to advertise your website because it doesn’t require any design and can be very effective in driving new traffic. You’ll get results in real time and can adjust your campaign strategies based on performance as you go.
- Advertise on social platforms.
Social media is a great place to focus ad spending because you know people are spending time on social platforms. Think about which platform your audience spends more time on, and focus your spend there. You can use photos and videos in your ads, but start small. A photo ad can be a great way to get your product in front of new people.