Over 90% of the U.S population owns a device capable of receiving SMS messages. The benefit of reaching customers where they are nowadays is obvious. If they’re using their mobile device and you send an SMS, the chances of engagement are much greater at keeping your brand at top of mind. Check out these top 3 benefits of utilizing SMS Messaging in your brand’s marketing plan:
- It’s a Direct, Immediate Channel: SMS is one of the most immediate channels available; with a read rate of 97% within 15 minutes of delivery, you can be reassured that your message will be ready almost instantly.
- You Can Increase Customer Engagement: Although marketers may feel that texting is invasive; think of SMS as a way to enhance how your brand engagees with your customers across the entire customer lifecycle.
- Response Data Enables You to Monitor, Track and Improve: Tracking meaningful ROI, identifying customers engaging via text message and monitoring delivery rates are all possible through SMS. By using these analytics, businesses can create further targeted campaigns and continually build a better understanding of their mobile database.