Summer is in full swing, and e-commerce brands are seeking the best strategies to connect with their audience. Check out these top 3 email marketing trends to supercharge your brand during the summer months!
- Personalization in Email Marketing – Customers want to feel valued by the companies that they invent in. A key trend to follow would be to leverage AI to create personalized emails that speak to your consumers.
- Make it More Interactive – Interactive marketing greatly increases engagement and is becoming even more popular as tech progresses. Some great strategies to use could be, Gifs, clear CTAs and interactive carousels to showcase products.
- Incorporating User Generated Content Into Your Emails – By implementing UGC into your emails, consumers are more likely to trust a service or a product if they can see positive customer feedback from real people – increasing their chance of becoming a converting, paying customer!