We Are

We are retail and wholesale experts passionate about creating innovative ecommerce solutions to scale our clients’ business. We conceptualize inspired and brand-friendly websites, powerful direct response tactics and ingenious marketing methods. Utilizing proven strategies, we help our clients reach audiences and boost conversions, enhancing growth, brand positioning, and profitability.

Our Approach

Whatever your story is, let us help you tell it. Our team of creative specialists has launched over 75 ecommerce sites. We strive to understand your brand and target customers in order to create an engaging direct to consumer experience. Our brand strategies will increase your online awareness and positioning. The end result — increased sales.

With Commerce12, you’re not just getting a service — you’re gaining a strategic partner.




Our dedicated account managers will monitor all your back-end transactions to ensure a seamless ecommerce process for you and your customer. We warehouse goods and fulfill each order. We create weekly and monthly reports detailing inventory levels, customer requests, and sales.

Site Maintenance And Management

Site Maintenance And Management

We maintain the entire back-end operation of your ecommerce site including product and database management. Our dedicated account team will upload new products, write item descriptions, track inventory, merchandise the product assortment and assist in markdown schedules.



Social media marketing is a critical component to your brand’s marketing plan and identity. We create strategic social campaigns aligned with your messaging with a dedication to driving brand awareness.



Once we build your ecommerce site, we help you grow. Our team of writers creates engaging content consistent across all platforms. Through affiliate programs, digital and direct mail campaigns, social management, marketing, and brand partnerships, we optimize your business in real time.

Technology Support

Technology Support

Our experienced ecommerce technology team provides 24/7 site support. Whether you need third-party integrations, back-end support or front-end updates, we’ve got you covered. Our designers, developers and solution architects specialize on the SHOPIFY platform, including application integration and customization.

Art Design And Production

Art Design And Production

We have an eye for retail. We offer a full suite of art creation to help you manage all your ecommerce efforts. We create robust, consistent story telling through engaging imagery. Our team of photographers and stylists create both traditional and lifestyle web ready artwork.


Starter Plan

Starting at $1500 per month

  • Installation of Klaviyo for email deployment, flows and exit offers
  • Design and deploy up to 6 ecommerce driven emails per month
  • Redesign & Build Flow Series
    • Welcome Series
    • Cart Abandonment
    • Replenishment
    • Back in Stock
    • Birthdays
  • Installation of Attentive for text messaging deployment

Site Maintenance & Analytics Partner

Starting at $3000 per month

  • Website front end management
  • Seasonal advertising and marketing updates
  • Up to 15 hours per month of technical support
  • Merchandising of products
  • Build up to 100 new products per month
  • Manage marketing & promotional calendar
  • Optional additional services include: Art & Creative, Social Media, Customer Support, Fulfillment

Ecommerce Builder Plan

One time fee - starting at $3500

  • Format and launch site design and navigation on Shopify
  • Consultation with Commerce12 artist to execute brand image
  • Management of product builds for all current products
  • Redesign & Build Flow Series
  • Installation of all needed apps for proper site launch

Looking for both a site upgrade and some operational assistance? Please fillout this form for a free consultation.


Adam Hanin


A successful and well respected entrepreneur, Adam Hanin founded and served as CEO of several multimillion-dollar start-ups concentrated in the ecommerce space. He devotes a contagious energy to all of his ventures, the latest of which is Commerce12.

Jen Lacasse
Chief Operating Officer

Reshma Patel
Chief Marketing Officer

Jonathan Tipton
Chief Financial Officer

Lauren Zavaleta
Director of Business Development

Plina Nguyen
Account Coordinator

Brooke Johnson
Account Coordinator

Emma Forrest
Account Coordinator

Madison Griffith
Account Coordinator

Kat Gamao
Creative Specialist

April Eichenberg
Creative Specialist

Andrea Fridley
Creative Specialist

Rosalie Butler
Creative Specialist

Anna Clay
Creative Specialist

Suzanne Young
Creative Specialist

Max Li
Lead Shopify Developer

Rohit Gupta
Lead Technical Director

Maureen Borodsi
Lead Stylist and Social Manager

Nick Borodsi
Head of Studio

Nick Lacasse
Tech Manager

Aryana Aguiar
Marketing Manager

Ilene Hanin
Fulfillment Operations and Quality Control

Diana Guzman
Fulfillment Operations

Monica Troutner
Fulfillment Operations

Brody Escalante
Fulfillment Operations

Mary Zubritsky
Lead Copywriter

Contact Us