We Are

We are retail and wholesale experts passionate about creating innovative ecommerce solutions to scale our clients’ business. We conceptualize inspired and brand-friendly websites, powerful direct response tactics and ingenious marketing methods. Utilizing proven strategies, we help our clients reach audiences and boost conversions, enhancing growth, brand positioning, and profitability.

Our Approach

Whatever your story is, let us help you tell it. Our team of creative specialists has launched over 75 ecommerce sites. We strive to understand your brand and target customers in order to create an engaging direct to consumer experience. Our brand strategies will increase your online awareness and positioning. The end result — increased sales.

With Commerce12, you’re not just getting a service — you’re gaining a strategic partner.




Our dedicated account managers will monitor all your back-end transactions to ensure a seamless ecommerce process for you and your customer. We warehouse goods and fulfill each order. We create weekly and monthly reports detailing inventory levels, customer requests, and sales.


Site Maintenance And Management

We maintain the entire back-end operation of your ecommerce site including product and database management. Our dedicated account team will upload new products, write item descriptions, track inventory, merchandise and more.



Social media marketing is a critical component to your brand’s marketing plan and identity. We create strategic social campaigns aligned with your messaging with a dedication to driving brand awareness.



Once we build your ecommerce site, we help you grow. Our team of writers creates engaging content consistent across all platforms. Through affiliate programs, digital and direct mail campaigns, social management, marketing, and brand partnerships, we optimize your business in real time.

Technology Support

Technology Support

Our experienced ecommerce technology team provides 24/7 site support. Whether you need third-party integrations, back-end support or front-end updates, we’ve got you covered. Our designers, developers and solution architects specialize on the SHOPIFY platform, including application integration and customization.

Art Design And Production

Art Design And Production

We have an eye for retail. We offer a full suite of art creation to help you manage all your ecommerce efforts. We create robust, consistent story telling through engaging imagery. Our team of photographers and stylists create both traditional and lifestyle web ready artwork.


Adam Hanin


A successful and well respected entrepreneur, Adam Hanin founded and served as CEO of several multimillion-dollar start-ups concentrated in the ecommerce space. He devotes a contagious energy to all of his ventures, the latest of which is Commerce12.

Jonathan Tipton
Chief Financial Officer

Jen Lacasse
Head of Operations

Nick Lacasse
Technical Lead

Lauren Zavaleta
Director of Client Success

Marissa Nunez
Director of Email Optimization

Emma Forrest
Full Service Team Lead/Account Coordinator

Madison Griffith
Account Coordinator

Jenna Thomsen
Senior Email Account Coordinator

Olivia Foltyn
Account Coordinator

Juliana Tuozzola
Copywriting Team Lead/Account Coordinator

Annie Tompkins
Account Coordinator

Natalie White
Account Coordinator

Mollie Ganser
Account Coordinator

Devan Moreno
Deployment Manager

Erica Ann Sinangote

Anne Reside

Athira Menon
Senior Accountant

Alvie Manglinong

Stephen Morton
Lead Designer

Kat Gamao
Creative Specialist

April Eichenberg
Creative Specialist

Andrea Fridley
Creative Specialist

Corina Heymann
Creative Specialist

Sharon Shepard
Creative Specialist

Pragya Lohia
Creative Specialist

Fatima Campos
Creative Specialist

Liv O'Connell
Senior Meta Ads Manager

Bruno Millalaf
Senior Google Ads Manager

Casey Galucki
Meta Strategist

Delfina Olivero
Meta Strategist

Marco Torres
Google/Klaviyo Optimization Strategist

Max Li
Lead Shopify Developer

Raana Norooz
Content and Social Media Manager

Maureen Borsodi
Lead Stylist

Nick Borsodi
Head of Studio

Emily Lloyd

Kyle Jennings

Tess Van Grootheest

Ilene Hanin
Fulfillment Operations and Quality Control

Diana Guzman
Fulfillment Operations

Monica Troutner
Fulfillment Operations

Brody Escalante
Fulfillment Operations